Leda Sadotti is a creative technologist exploring the intersections of artificial intelligence, digital personhood, and the evolving interplay between cognition and technology. Her practice examines the fluidity of identity within virtual spaces, utilizing synthetic data to investigate the nuanced relationships between self and machine.

Through immersive digital installations, Leda questions cultural narratives surrounding AI, envisioning its potential to reshape human perception and interaction. A recent focus in her work is digital ritualism—recontextualizing symbolic, ritualistic practices within virtual environments to instill technological interactions with depth and meaning.

Her standout project, Beautified AI, critically examines the socio-political implications of synthetic identities. Using AI-generated profiles, she reflects on the commodification of digital personas, transforming them into layered constructs that challenge their algorithmic origins. Exhibited at the Photographer’s Gallery, this project included collaboration with legal experts to address privacy, identity, and AI’s broader societal impact.